Cruise Ship Experience – Polaris

​The Mission

Design a themed cruise ship experience, combining immersive storytelling with entertainment spaces. The project began as a team effort to develop the overall ship concept, spatial layout, and narrative direction, followed by individual exploration of selected onboard spaces.

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The Challenge

Our challenge was to develop a cruise ship concept from scratch while considering the entire guest journey—from boarding to onboard experiences and spatial transitions. The team needed to create immersive environments across multiple themed worlds while maintaining a cohesive narrative and spatial connection throughout the ship.

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The Outcome

This process led to the concept of Polaris, the guiding North Star for all guests. Each themed world acts as a narrative anchor, while the shared night-sky theme and cruising experience seamlessly connect the different spaces into one unified journey.

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My Role

Part of Overall Concept Development / Concept Illustration / Project Timeline Management / Concept Design of Two Key Areas and the Elevator

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(This project consists of two phases)
Phase 1 focuses on the team collaboration to develop the cruise ship layout and overall concept.
Phase 2 is an individual project that builds on the team’s design direction and focuses on the concept development of a specific area of the ship.

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Tools
Adobe Photoshop / Adobe Illustrator / AutoCAD / Rhino